The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
The Zac Anesbury Show: Your Marketing Podcast
RAA - an iconic South Australian brand (Simona Bronzi)
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Zac
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Season 1
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Episode 15
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Welcome! Today’s podcast clip, comes from an interview with Simona Bronzi from RAA.