The Zac Anesbury Show
The Zac Anesbury Show is an elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketers worldwide.
The Zac Anesbury Show
Book Recommendations (Professor Billy Sung)
Welcome! Today’s podcast clip comes from an interview with Professor Billy Sung.
_______________________________________
Book Recommendations
Book #1
Byron Sharp’s: How Brands Grow
Hardcover (Amazon) - https://amzn.to/48oQaxL
Kindle (Amazon) - https://amzn.to/3uK3oHL
Book #2
Stephen J. Dubner: Freakonomics
Hardcover (Amazon) - https://amzn.to/3uRvvVl
Paperback (Amazon) - https://amzn.to/49opOxb
Kindle (Amazon) - https://amzn.to/3wr9Eod
_______________________________________
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Article:
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury