The Zac Anesbury Show
The Zac Anesbury Show is an elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketers worldwide.
The Zac Anesbury Show
The Zac Anesbury Show Season 2 #EPISODE2 (Professor Billy Sung)
Welcome!
On today’s podcast, we have Professor Billy Sung.
Billy is a Professor of Psychology and Neuroscience at the Curtin University.
Billy shares with us the secret to his success, one that would should all aim to emulate and that is building a capable team around him that he empowers and enables.
We talk about his experience with the largest marketing Committee in Australia and New Zealand and the value of being an adjunct at a University.
Billy then takes us through one of his most recent papers about Voice Assistants - think Siri - and gives us valuable insights into the research
At the end of the episode, we have not one but two book recommendations and some insights for you up-and-coming marketers.
So, without further ado - Billy Sung
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Season 2 Episode 2
Guest Profile
Professor Billy Sung
Google Scholar: https://scholar.google.com.au/citations?user=V_ufaV0AAAAJ&hl=en
Staff Home Page: https://staffportal.curtin.edu.au/staff/profile/view/billy-sung-0f95ce8b/
Host Profile
Dr. Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury