The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
The Zac Anesbury Show: Your Marketing Podcast
Latest Episodes
The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi
Welcome to the Zac Anesbury Show! On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced and reputable academic. She is the Preside...
Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect bet...
Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect bet...
Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect bet...
How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9
On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect bet...